Google’s Toothbrush Test & Another Thought

Larry Page, co-founder of Google, has a simple question he asks when first thinking about any possible acquisitions.  Is the product/service something users will use at least once per day, and will it make their lives better?

I would also add the following questions: Is the initial experience, from creation to first use, enjoyable?  Is there a benefit to the initial user to recommending the product/service to friends (network effect)?




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