Great educational content from Inbound Marketing leader, HubSpot. Talk about taking a page from your own playbook. HubSpot offers an Inbound Certification program that is a useful, in-depth education on Inbound Marketing. Video instruction that you can use on your own, associated, downloadable materials, a community forum, and finally a legitimate test that you take online and must pass to earn their Certificate.
As I look at the sales processes that are in place for many firms in the Margin Trading Products (“MTP”), I see the leaders in the industry using Inbound Marketing techniques, and small sales staffs. Where as the traditional industry players are still staffing call centers and attempting to sell to prospects and leads by interrupting their day.
Now back to my certification class.